The Future Of Shoppable Video Ads In Performance Marketing
The Future Of Shoppable Video Ads In Performance Marketing
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Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A number of ecommerce businesses are turning to server-side tracking as a method to boost their data collection processes. While it calls for a lot more technical knowledge than routine GTM and might present additional prices, it can result in better accuracy and even more trustworthy data
Pixel tracking utilizes a piece of code to register conversions on your site. It's simple to set up and less prone to ad blockers.
1. More accurate data
The traditional method of tracking conversions on a website, using pixels, is having trouble with transforming internet browser personal privacy plans. This indicates that the information being sent to Google Ads, Facebook Business Manager and other systems is much less exact than it must be.
Server-side tracking is a much more protected option that helps to bypass these restrictions, as it's filled from your very own domain name and treated as first-party code, implying it's less most likely to be influenced by advertisement blockers or other safety and security measures. This provides extra exact information and a more full photo of user trips throughout channels.
On top of that, this kind of tracking permits companies to track conversions outside of the web site, such as telephone call and in-store visits, which can be challenging for pixel-based monitoring. This adaptability provides marketing professionals a lot more possession over the data they send, and makes it easier to comply with numerous information regulations. It's likewise a lot much less vulnerable to fraudulence, as it's more difficult for fraudulent stars to manipulate the system by changing the postback URL.
2. Much better control over data.
Server-side monitoring allows services to collect and enhance information before sending it to third-party analytics/advertising systems. This enhances information completeness and precision, which can help marketing experts make more educated marketing choices.
Traditional pixel tracking relies upon JavaScript tracking codes that are put in internet site visitors' internet browsers. These tracking codes are frequently obstructed by ad blockers, which can lead to information collection interruptions and unreliable outcomes. Server-side tracking makes it possible for businesses to bypass these restrictions and provide precise, regular data that is less prone to interference.
This kind of monitoring additionally enables services to track conversions that take place outside of the website, like call and in-store purchases. This is very important since new personal privacy plans such as Apple's Intelligent Tracking Prevention (ITP) restrict the service life of cookie-based tracking pixels to 7 days. This is a crucial reason that S2S is more reputable for organizations seeking to adapt to these modifications.
3. Much less vulnerable to fraud
Server-side tracking allows organizations to manipulate data payloads prior to it gets to 3rd party endpoints, improving safety and security and personal privacy. This is specifically vital as different browsers and platforms progressively transform just how they handle cookies. For example, in iOS 14, Safari will only provide first-party cookie information and will not permit pixel-based tracking. Making use of server-side monitoring, you can bypass these constraints and remain to track conversions that happened outside of your site.
Additionally, server-side tracking allows you to catch customer information straight by yourself web servers. This removes dependence on third parties, which can be prone to breaches and privacy violations.
A server-side tracking system is a set of instructions that tells your site's server what events to tape-record. This data is then sent to analytics tools like Google Analytics and Facebook Company. It's also used to set off event-based ads, such as retargeting. In contrast, pixel tracking is an alternative method that uses a tiny item of code on your page to accumulate information from individuals.
4. Much easier to carry out
Server-side monitoring is a data collection process that happens on the website's own web server, bypassing internet internet browser limitations. This means that data gathered by the website/app is first sent to the server where it's processed and then sent to analytics devices like Google Analytics or Facebook Pixel.
The advantage of this method is that it decreases the scope of information monitoring and offers organizations much more control over transmission, best performance marketing tools making it generally more reputable. Therefore, it's much less susceptible to data challenges brought on by points like a damaged connection or an energetic advertisement blocker being set up.
With OWOX BI's Server-Side Tracking, your organization can accumulate real-time conversion data in the same way that you would certainly with pixels or a cookie, yet this is then passed directly to your advertising and marketing devices on the server. This allows you to have even more precise data and aids make sure compliance with privacy laws such as GDPR. Additionally, it also stays clear of the monitoring restrictions enforced by internet browsers and ad blockers.